So you want to design your own logo? Well I'll start out by saying that I myself am a professional logo designer and if you'd like my service simply fill out the hire logo form and let’s get a conversation going. We'll get you up and running in a few days. Enough about me though let's get back to what you need to know to design your own logo. Let's remember that this is not geared to the creation of a particular type of logo, but rather how you need to build a proper logo. First we'll dive into the programs that you will need to get familiar with so that your logo is a success and useable. One of the features that you must be aware of when looking to start designing is that you must be designing in vector rather than raster. Don't let this confuse it as its simply a matter of program choice.
Not all programs aimed at design are created equal and while you may be able to get a logo you like in raster you will in a sense be stuck with the size you created. You won’t be able to scale to any size you want and this must be considered from the beginning or you’ll end up paying me or someone else to convert it. If you decide you want to change the size of your logo space then you probably can’t resize your logo or image to adapt as it will become blurry and lose quality. Raster images are formed with pixels or small square spaces of color. Think of it like grid paper. To depict this with a little bit more clarity here is a blown up example of a raster logo followed by the original.
Everything looks great in the original example, but you can see in the above example that any resize will immediately create that pixilated look as the size is expanded. This is a useless logo at this point and if you ever have hopes of using this for anything else you’re simply out of luck. Now let’s take a look at that same logo created in a vector program. We’ll zoom in even further then we did with the raster to prove a point. Let's go to a random area of the image and we’ll see what kind of clarity we can get. We've zoomed in on the “R” in “HIRE”.
Pretty clear, huh? Well that’s simply because it was recreated in a vector format which means that these lines and points are simply connected to each other using curves and lines rather than individual pixels. It’s tough to explain, but just know that you need to stick to vector programs and not raster programs. No need to test it, simply understand it!
There are of course the program standards which are always recommended if you are to create a logo that is usable. The number one recommendation from most designer’s is Illustrator. The number one perceived program is Photoshop. Most believe that this will do the trick, but that is not true as Photoshop finds its importance within the photo editing and touch ups world. Illustrator is an expensive program though and if you’ve never created graphics or logos before you might be better served doing a simply search for free vector programs on the net. I’m sure you can find some for you to mess around with and get a better understanding of design before you make your purchase.
Know your colors CMYK and RGB
These are important if you need for your logo to be able to print well. Just make sure you are designing in CMYK if you need it for print and you should be fine. This will vary across programs so there is no one size fits all answer here.
Black and White a Must
Something that is overlooked is that fact that your logo should be close to the same if not the same in black and white. In fact a great practice is to build up your design in black and white and once you're satisfied then look to add color. If you don’t do this from the beginning then you’ll find yourself recreating in black and white which is not a terrible thing, but no doubt time consuming. Don’t fret if you’ve created a logo and take it to be printed only realize that they need you to re do as you didn’t do it right. It takes time to learn, but you'll find it easier each time you create. Outside of this you should be on your way and all that is needed is little bit of creativity. Good Luck and let me know if you need me after all to design your logo!
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